About DocJay Performace Sales
In 2024, Jim (Doc) Docherty and Jay Schell, formed a rep agency with a business goal of helping the performance athlete by providing retailers brands that cater to the performance athlete. Currently they represent the brands INOV8 and Veostrip. They are always looking for new brands to add to their portfolio.
Doc and Jay have over 65 years of combined sales experience. They combined forces as Senior Account Executives with Nike to drive the Eastbay/Footlocker.com business for 20 years. Under their guidance and leadership, the Nike/Eastbay business tripled in sales volume. Prior to that, both Doc and Jay had years of experience dealing with retailers of all sizes— Department Stores, Sporting Goods, Running, Tennis, Mid size chains, Mom/Pop, Military. Both had stints with Nike covering large geographies and many accounts. They have been close friends for over 30 years.
Jim (Doc) Docherty
Doc was with Nike for 37 years. Doc is a graduate of the University of Iowa. He competed on a Track/XC scholarship, earning All American honors on the track. He competed for many years after college with great success and continues to run. He has a family of runners. His wife Bev is a 6x Olympic Trials Qualifier and finisher in the Marathon. All 4 of his children were D1 Track and XC stars. He is currently residing in Lutz, Florida with his wife Bev, covering the state of Florida.
Jay Schell
Jay was with Nike for 30 years. Jay is a graduate of Dickinson State University. He competed on a Track/XC scholarship and was inducted into his school's Hall of Fame. Jay has a long history of competing as an open athlete and continues run. His daughter was also a D1 Track/XC star. He is currently residing in Seaside, Oregon with his wife Laurie, covering the states of Oregon/Washington/Idaho/Montana/Alaska.